Nowadays, it’s not enough for your business to rely only on it’s website – your digital storefront extends to social media marketing sites like Twitter, Instagram and Facebook, and right now it’s time you start capitalizing on it. If your Business still doesn’t have a Facebook fan page, and Instagram Account or even a Twitter Page, it’s time to get with the times and bring yourself up to speed or you can let your competition get ahead of you.
Need more convincing? Here are 9 reasons social media marketing should should be on your priority list:
1.) You get to see your target market, up close and personal. This is what makes Facebook & Twitter so amazing! The fact that you can interact with your customer base and see how your customers are interacting with one another – you can read their tweets and status updates to get insights into their daily lives and with that being said, will help you if you need to adjust your marketing strategies.
2.) You can respond to problems immediately. No one wants continuous problems with their services or products. And if you do have any, as a business owner, you would want to know immediately. With all the feedback you get from using Social Media, you will be the first to know if and when any issues arises. This will allow you to take the necessary steps to resolves them as soon as possible. There are countless of studies out there that show how much appreciation comes from a consumer when a company responds to any complaint.
3.) Your competition is on Facebook and Twitter it’s massing like crazy! So they say that the early bird gets the worm, so the soon you start on all your Social Media presence, the faster you can start to amass a huge amount of followers and fans. This ain’t something you to fall behind you competition on. Yes, it’s much harder and it’s also more expensive if you are trying to play catch up, so it’s best to get on your Social Media Game early. I’m pretty sure your competition is already marketing on Social Media. You know it’s true!
4.) People are receptive to your messages. People look at Instagram, Facebook and Twitter as a social network, not as a marketing machine. That being said, they are less likely going to see what you post on social media as an advertisement and will be more likely to hear what it is you have to say.
5.) It will increase your sales. Social media marketing does not only keep your business name in front of your potential buyers, it also give you the opportunity to always share with your customer base, incentives to buy. Try posting or even tweeting sale promos or coupon codes that are only meant for your Twitter or Facebook fans. You will be amazed to know how many of your targets make the purchases using your codes!
6.) You will find customers you didn’t know existed. Twitter is amazing for finding people who are in search for the products you sell. By using specific keywords in Twitter, you will be able to find your target market. Utilizing Twitter for your marketing process is amazing at that, it allows you to tell people who want your brand how to get them and you know what? it’s just an “@” sign away!
7.) Customers you didn’t know existed will find (and buy from) you. Along with Facebook marketing, you will probably join a bunch of other like-minded groups which are related to your industry, products and your customer base. If you post links within these groups, you can help to influence potential customers to check out your page and and your website. Try posting now, in a couple weeks, you might even gain a few sales from it!
8.) It’s free. Who would want great things for free? If you manage your own social media, running a campaign incredibly cheap. If you plan on hiring someone to handle your Social Media and hand it off to a Public Relations Agency, it can cost you anywhere from $4000 to $10,000 per month, but of course that would be an investment that you will for sure see a return. If you feel intimidated by interacting online or you think your writing skills don’t work at it’s best, then yes, hiring an agency or a social media guru is for sure the way to go. If you write the wrong kind of messages or have poor content, it can affect your digital presence in a seriously negative way.
9.) The social media marketing is a fair game. Unlike other huge companies that need tons of millions of dollars just to run a traditional advertisement, all businesses start of on a fairly equal foot on Social Media. Those who go viral and become successful online are those with the best tactics, very clever and extremely useful worth the link content. If you want to get lots of traffic and increase your online sales, you will need to know how to out-do your competition while you are still offering the best customer service and products.
Now that I gave you a few reasons to use Social Media. What are you waiting for? Social media is part of doing business nowadays. Marketing online has been booming and hot for a quite a while now. If your business doesn’t already have a digital presence, I suggest you start now. You could be missing sales opportunities right this moment.
Increase your online exposure and look legit
People expect businesses to have some kind of social media presence, especially Facebook! It’s another way of having your customers get in touch with people representing your company, if necessary. If you don’t have social networking profiles set up for your company, you look less legitimate. While social media marketing is a must-have for businesses, it’s also just the icing on the cake. Your company website’s content should drive sales, have a solid Search Engine Optimization and of course products that your target consumers actually love to buy as well! All of this will help to drive traffic to your website and boost your brand’s awareness!
Have questions about how to get started? Contact us, and we’ll help get you started on the right path.